The paper examines the strategy for managing resources in the cultural sector in Georgia within the framework of economic optimization principles. The author addresses issues that clearly demonstrate that governance of the cultural sector in Georgia represents a rather complex and multi-layered process.
It is well known that Georgian art, and Georgian culture as a whole, grounded in its cultural heritage, constitutes a unique phenomenon that requires no further validation. Due to its national distinctiveness and authenticity, it attracts the attention not only of professional specialists but also of tourists. Georgia is rich in cultural heritage monuments protected by the state. In essence, these assets also represent the country’s cultural and historical resources, which, alongside preservation, require effective and well-structured management for the development of the cultural sector—a process that, at the present stage, remains partially problematic across various dimensions.
Historical and cultural potential, encompassing both tangible and intangible heritage, reflects the pathways of civilization formation and development over millennia. It represents one of the most significant tourism resources for any country. However, only in developed countries (such as the United States, the United Kingdom, France, Italy, and others), where such resources are abundant and highly valuable, are cultural resources integrated holistically across sectors as indicators of societal achievement and actively leveraged through effective management approaches, including their utilization for revenue generation.