The role of E-commerce tools in the global market

Kristina Jganjghava

The role of E-commerce tools in the global market

Kristina Jganjghava

Doctor of Business Administration, invited Professor of Ivane Javakhishvili TSU

Abstract

Peer review method: Double-Blind

Accepted: July 9, 2023

Published: July 21, 2023

Original scientific article

DOI suffix: 10.36962/NEC18032023-45

Electronic commerce involves the buying and selling of goods and services through electronic systems such as computer networks and the Internet. The paper analyzes the main directions of influence of new technologies in the field of e-commerce. This refers to the issue of business model innovation in trade and changes in the structure of the retail industry. Useful recommendations for creating advanced e-commerce applications that take into account both technology and consumer rights protection are developed.

Keywords: Keywords: E-commerce, global market, web technologies, software tools.

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The New Economist N 3 (2023), Vol 18, Issue 3

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Published Date:

07/10/2023

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