The role of E-commerce tools in the global market

Kristina Jganjghava

Doctor of Business Administration, invited Professor of Ivane Javakhishvili TSU


Copyright © 2023 the Author/s

Peer review method: Double-Blind

Accepted: July 9, 2023

Published: July 21, 2023

Original scientific article

DOI suffix: 10.36962/NEC18032023-45

Electronic commerce involves the buying and selling of goods and services through electronic systems such as computer networks and the Internet. The paper analyzes the main directions of influence of new technologies in the field of e-commerce. This refers to the issue of business model innovation in trade and changes in the structure of the retail industry. Useful recommendations for creating advanced e-commerce applications that take into account both technology and consumer rights protection are developed.

Keywords: Keywords: E-commerce, global market, web technologies, software tools.



  1. Alexa.com. (2022). Mekawyat.com competitive analysis, marketing mix and traffic. [online] Available at; . https://www.alexa.com/siteinfo/mekawyat.com;
  2. Atase Fl., Timofte C., (2004), Tehnologia afacerilor pe Internet, ASE, Bucuresti;
  3. Ivanovna, N., (2020). Swot analysis: the technique. Bulletin of the Tver State University. Series:
  4. Gibson Kimutai (2018), A Content Based Image Retrieval Model for E-Commerce. International Journal Of Engineering And Computer Science ISSN:2319-7242;s and Management, (4(52), pp.62-71;
  5. Turban, J. Lee, D. King and H. M. Chung, ‘Electronic Commerce: A Managerial Perspective’, Prentice Hall, 1999;
  6. Papazoglou, M.P, Ribbers, P.M.A, (2006), E-Business: Organizational and Technical Foundations, J. Wiley USA;
  7. Powers, D., (2010), PHP Solutions: Dynamic Web Design Made Easy, friends of ED, USA;
  8. Nixob R., (2009), Learning PHP, MySQL, and JavaScript: A Step-By-Step Guide to Creating Dynamic Websites, Wiley, USA;
  9. Soran Abdulkarim Pasha (2017) Similar image retrieval in e-commerce for online shopping based on color and edge. International Journal of Scientific & Engineering Research, Volume 8, Issue 2, pp.1185-1188.


The New Economist N 3 (2023), Vol 18, Issue 3

axali ekonomisti 3-2023 -ყდა.jpg
Published Date: