The whole secret of a success of company depends on choosing the right operational strategy and aligning
it with the corporation. It is right, that successful operational strategy must consist only those steps, which are
connected to fulfilling the company’s operational systems and provision of infrastructure of producing process,
however, when we are talking about the priorities of this strategy, it does not need more clarification, that the
main priority of any company is to choose the targeted market wisely. Nevertheless, to ensure high productivity
with offering the maximum prices to the costumers, it is important to orientate on the priority, which will create
its own indicator in the industry. This is exactly the hidden feature, which generates the privilege on the market.
In order to understand how well they acknowledge the essence of company’s operational strategy, whether they
have a plan, what is the obvious and hidden priority of their success, based on our research, it has been established,
that the majority of the managers of small and medium enterprises (64%) has never heard of importance of
such hidden source of success; those who pointed the necessity of internal source (36%), in the majority (67%)
an obvious inconsistency was revealed between the priority factor of success and it’s provident inner sources.
