Eco-labeling and it's Importance in Green Transformation

Guguli Zarnadze

Doctor of Business Administration


Eco-labeling and certification programs are popular in many countries to achieve environmental goals. Ecolabelling is considered one of the replacement tools for traditional policies. However, its role is gradually increasing, and it is considered an effective means to achieve the goals of green transformation. Many members of society may be interested in the production and consumption of environmentally friendly products; therefore, their stimulation is of great importance. Globally, environmental policies and regulatory measures are converging, driven by increasing opportunities for information dissemination. Despite the different levels of policy achievements in individual countries, familiarizing themselves with their experiences is useful for guiding effective national policies. In addition, it should be noted that the mechanism for raising awareness about eco-labeling is similar in many countries. The article aims to familiarize readers with this experience because, despite the adoption of several regulatory norms and the implementation of measures in Georgia, it is necessary to raise the interest of both consumers and producers toward ecologically clean products.

Keywords: Eco-labeling; Eco-labeling schemes; Green transformation; Georgia.


  1. EU4 Environment (2021), "Environmental Labeling Guidelines in Georgia" https://elibrary.mepa.gov.ge/Ge/Library/Details/7068;

2 Law of Georgia "On Environmental Protection", Article 19. https://matsne.gov.ge/ka/document/view/33340?publication=33;

  1. Order of the Minister of Environment and Natural Resources Protection of Georgia No. 3, January 15, 1999, St. Tbilisi, regarding the approval of the regulation "On Ecolabeling", Article 1. https://www.matsne.gov.ge/ka/document/view/48646?publication=0;
  2. About the EU Ecolabel, The EU official voluntary label for environmental excellence, https://environment.ec.europa.eu/topics/circular-economy/eu-ecolabel-home/about-eu-ecolabel_en, December, 2023;
  3. Kern, Kristine; Kissling-Näf, Ingrid; Landmann, Ute; Mauch, Corine; Löffelsend, Tina (2001): Policy convergence and policy diffusion by governmental and non-governmental institutions: An international comparison of eco-labeling systems, WZB Discussion Paper, no. FS II 01-305, Wissenschaftszentrum Berlin für Sozialforschung (WZB), Berlin;
  4. Global Ecolabelling Network, 2022 Annual Report, GEN, 2023;
  5. Environmental Labeling and Information Schemes, Policy Perspectives, OECD, Better Policies for Better Lives, 2016;
  6. Gruère, G. (2013), “A Characterization of Environmental Labeling and Information Schemes (ELIS)”, OECD Environment Working Paper No.62. DOI: 10.1787/5k3z11hpdgq2-en;
  7. Eurobarometer, The EU Ecolabel, https://europa.eu/eurobarometer/surveys/detail/3072, December 2023;
  8. Resolution No. 198 of 2013 of the Government of Georgia "On Bioproduction" https://matsne.gov.ge/ka/document/view/1978999?publication=0;
  9. Information about "Caucascert" LLC http://caucascert.ge/ge/about-us;
  10. EU4Environment (2021), "Environmental Labeling Guidelines in Georgia" https://elibrary.mepa.gov.ge/Ge/Library/Details/7068;
  11. Annual Report of the Environmental Information and Education Center, 2021. https://eiec.gov.ge/Ge/Files/ViewFile/396;
  12. EU4Environment (2021), "Environmental Labeling Guidelines in Georgia" https://elibrary.mepa.gov.ge/Ge/Library/Details/7068.

The New Economist N 4 (2023), Vol. 18, Issue 4

Published Date: