1. Iashvili G., Kokiauri L. - Brand Management Publishing House GTU, Tbilisi 2012;
2. Tevdoradze S. Branding and its Role to Strengthen Tourism Organizations, Publishing
House "Universali" Tbilisi 2016;
3. Digiorgio, V. Impact of promotional tools on reservation channels management: A
descriptive model of Italian accommodation facilities. Information Technology & Tourism,
16, 347-373. 2016;
4. Labanauskaitė, D., Fiore, M. & Stašys, R. Use of E-marketing tools as communication
management in the tourism industry. Tourism Management Perspectives, 34, 100652.
2020.
The New Economist N2-4, (2022), Vol 17, Issue 2

07/12/2022
Copyright (c) 2022 Sofiko Tevdoradze, Nino Bakradze

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.